ASLU 094: What the Heck is a Forever Series?
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This episode is brought to you by Fine Lime Designs Illustrations
Two weeks ago, Heather Travis and I share 20 Email Newsletter Ideas for Your Creative Business . If you made it through that mammoth episode, congratulations! It was a long one but it was jam packed with ideas and we had a lot of great feedback (thank you!)
One question in particular kept coming in when it came to email marekting... what the heck is a Forever Series?
So this week, I'm sharing what it is, why you need one and why this might be the hardest working tool in your creative business toolbox (and one of the easiest to set up and keep going!).
This Episode Is For…
This is a great episode for anyone who:
is looking for ways to stay consistently connected to their audience
wants their newsletters to generate revenue
appreciates batch work - especially when it's easy
has a content creation component to their business (if you blog, you need a forever series)
wants to repurpose evergreen social media content, youtube content, blog posts, frequently asked questions and more to keep their audience engaged.
If you just want the links to the resources mentioned in this episode, scroll down to the bottom.
Listen To the Episode
Here’s a link to this week’s episode. You can also listen via the player below or on your favourite podcast app (Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, and more). Just search for And She Looked Up!
small actions can produce big returns
in this episode we discuss:
what a forever series is
how a forever series is different from a welcome series or your regular newsletter
what kind of content you put in a forever series (hint, think evergreen!)
example of forever series content for different industries - it will be different for content and non-content creators
what to do if you’re not a content creator
how often your forever series should be sent once it’s loaded and automated
why you need a forever series for your creative business
how to manage seasonal content
having multiple series
Mentioned in this episode
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