ASLU 120: Creative Canadians Katrina & Lexie von Hahn of Gallola: Bootstrapping a Fashion and Lifestyle Brand
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This episode is brought to you by Fine Lime Illustrations
Toronto based sisters Katrina and Lexie von Hahn have known for years that they wanted to create a business that reflected their Latin American roots and that has resulted in Gallola - a fashion and lifestyle brand launching soon with their first product: a shoe they designed that's inspired by the timeless Argentine carpincho style and handmade in Mexico.
Gallola is a lifestyle brand that develops showstoppers for your wardrobe and home with Latin spirit. Their time living in Chile, Argentina and Mexico left an indelible mark on the sisters’ sense of style and their eye for design. After years of having their North American friends complement their collected treasures from the region, they decided to create a brand that celebrates the history, culture and lifestyle of Latin America. Gallola is a direct-to-consumer, ecommerce brand that does just that.
In this episode we talk about:
Lexie and Katrina's individual journeys that have taken them around the world
starting a fashion and lifestyle brand from scratch
manufacturing your own designs
how crucial building a network is for a young business
not being afraid or too shy to reach out and ask other female business owners for help
the importance of research
working with family and being a new mom with a new business
bootstrapping a creative business that manufactures product
an important exercise in branding and much more!
This Episode Is For…
This is a great episode for creatives who:
are nervous about manufacturing physical products from their creativity
know they want to start a business but just don’t know where to start
want tips on creating an immersive brand
If you just want the links to the resources mentioned in this episode, scroll down to the bottom.
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don’t be afraid to ask the question
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