Posts tagged creative enterpreneurshp
Creative Canadian Women: Jacqueline Nicosia of Ardo Hospitatlity Group
Creative Canadian Women: Jacqueline Nicosia of Ardo Hospitatlity Group

Creativity shows up in many forms and this week Jacqueline Nicosia, the co-owner of Ardo Hospitality Group, joins the podcast to chat about the creativity that goes into crafting the perfect guest experience - and the perfect cocktail! This busy mom of two who co-owns her business (which includes 3 Toronto restaurants and a food import company) with her chef husband dives into all that entails as well as the challenges of working in the restaurant industry - an arena that’s notoriously challenging for creative women.

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Podcast Episode, Inspiring WomenMelissa HartfielS5, hospitality, restaurateur, creative enterpreneurshpComment
Creative Canadian Women: Documentary Filmmaker Phyllis Ellis
Creative Canadian Women: Documentary Filmmaker Phyllis Ellis

Award winning documentary filmmaker and former Canadian Olympian, Phyllis Ellis, joins me in this episode with the release of her latest film, Category: Woman. We dive into the big themes of the documentary (gender and gender equality, body autonomy racism) as well as the power and challenges of telling stories - whether they're your own or belong to someone else.

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Podcast Episode, Inspiring WomenMelissa Hartfielcreative enterpreneurshp, S4, filmmaking, storytellingComment
Creative Canadian Women: Photographer Darina Kopčok - Generating Quality Client Leads
Creative Canadian Women: Photographer Darina Kopčok - Generating Quality Client Leads

In just one year as a food photographer, Darina Kopcok was able to match her full time corporate income. She did it by investing in her skills and with the help of a photography business coach who got her dialed into her pricing and helped her identify - and connect with - her ideal clients. In this episode she talks about how to generate quality client leads as well as how to grow your revenue streams by offering education resources to other creative service providers and makers in your niche.

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Podcast Episode, Inspiring WomenMelissa Hartfielcreative enterpreneurshp, S4, business mindset, photography, lead generation, multiple revenue streamsComment
ASLU 132: Scarcity, Urgency or Always Available - Inventory Models for Creative Businesses
ASLU 132: Scarcity, Urgency or Always Available - Inventory Models for Creative Businesses

How do you manage inventory and demand in your creative business? Do you use and market a scarcity model? An urgency model? Or an always available model? We walk you through each of these and outline the pros and cons of each as well as showing you how you can use a mix of all three in your creative business!

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Podcast Episode, ResourcesMelissa Hartfielcreative enterpreneurshp, S4, business tips, systems, pricing, inventory, marketingComment
ASLU 131: Copyright and Creativity with Copyright Lawyer Lesley Ellen Harris
ASLU 131: Copyright and Creativity with Copyright Lawyer Lesley Ellen Harris

Can I use that in my work?

Have you ever asked yourself that question about somebody else's work? Or has somebody asked you that question about your work? What happens when somebody uses your stuff without asking you? How do you get copyright? Is it different in Canada from the US?  What does it mean to sell your rights to somebody? What is licensing?  What happens to your copyright when you die? Canadian copyright lawyer Lesley Ellen Harris answers all your burning copyright and IP (intellectual property) questions in this absolutely jam packed episode!

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Podcast Episode, ResourcesMelissa Hartfielcreative enterpreneurshp, S4, business mindset, copyright, legal mattersComment
ASLU 130: Creating Products for Your Creative Services Business
ASLU 130: Creating Products for Your Creative Services Business

Are you a photographer, designer of any kind, writer or other creative services provider? This week Melissa and Heather talk about how you can create products to sell alongside your creative services and open up new revenue streams - great for your slow season, to have earning income while you continue to serve clients or to help you break through the income ceiling a lot of us hit when doing client facing work.

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Podcast EpisodeMelissa Hartfielcreative enterpreneurshp, S4, multiple revenue streamsComment
ASLU 129: Creative Canadian Women: Stefanie Henderlin of Mangata Apothecary - Growing Through Failure
ASLU 129: Creative Canadian Women: Stefanie Henderlin of Mangata Apothecary - Growing Through Failure

When Stefanie Henderlin first started formulating her products it was with an eye to helping her midwife clients. But, she quickly discovered just how much she loved the process and the result was the birth of Mangata Apothecary. Stefanie shares her journey and how failure has resulted in growth for her and her business to the point where she's now auditioning for Dragon's Den and sourcing investment to scale!

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Podcast Episode, Inspiring WomenMelissa Hartfielcreative enterpreneurshp, S4, skincare, business mindsetComment
ASLU 127: Etsy? Your Own Website? Or Both?
ASLU 127: Etsy? Your Own Website? Or Both?

When you have an Etsy shop, you wonder if you should open a stand along shop on a platform like Shopify or Wix. When you have a stand alone website you wonder if you should open an Etsy shop. When you're first starting out, you don't know which to pick. And if you're a creative services provider you might be wondering if this episode is even worth your time (it is). So which is it? Etsy? Your Own Shop? Or... should you have both? I cover the pros and cons of each and why having both might not be a bad idea!

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Podcast EpisodeMelissa Hartfielcreative enterpreneurshp, S4, business mindset, multiple revenue streams, EtsyComment
ASLU 126: Money Mindset Matters for Working Creatives with Pamela George
ASLU 126: Money Mindset Matters for Working Creatives with Pamela George

All of us have money mindset challenges. Whether they're rooted in our childhood or our choice of a career (starving artists, anyone?), we can carry around a lot of money baggage that gets in our way and stops us from being financially empowered women. That's where today's guest, Ottawa based financial literacy consultant Pamela George, steps in. Today, with the help of her powerful story,  she's helping us get rid of that starving artist mindset and align our money mindset with our values.

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Podcast Episode, Inspiring WomenMelissa Hartfielcreative enterpreneurshp, S4, business mindset, money mindset, Pamela GeorgeComment
ASLU 123: Embracing The Business Side of Creating with Sara Roach-Lewis
ASLU 123: Embracing The Business Side of Creating with Sara Roach-Lewis

The inner struggle between artist, maker, creative and female business owner is real for many of us. But as this week's guest, creative business coach and advisor, Sara Roach-Lewis, likes to remind us... if you earned money this year but didn't get a T4... you're a business owner.

So how do we learn to embrace the business side of creating for a living while still being the creators we want to be? That's our conversation this week! 

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Podcast Episode, Inspiring WomenMelissa Hartfielcreative enterpreneurshp, S4, sara roach-lewis, business mindset, systemsComment
ASLU 122: An Easier Way to Market Your Creative Business on Social Media with Susan Diaz
ASLU 122: An Easier Way to Market Your Creative Business on Social Media with Susan Diaz

This week, Toronto based podcaster and c+p digital co-founder, Susan Diaz joins Melissa to talk about how creatives, artists and makers can get smarter and more efficient about making social media work for them - without wanting to pull their hair out or needing to be digital content creators.

The secret? Repurposing content. Susan breaks it down for us this very practical and sanity saving episode!

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Podcast Episode, Inspiring WomenMelissa Hartfielcreative enterpreneurshp, S4, social media, susan diaz, marketingComment
ASLU 121: Diving Down Into Meaning and Resistance in our Creative Work
ASLU 121: Diving Down Into Meaning and Resistance in our Creative Work

This week's episode started out to be our annual recap of our goal progress for 2022. But, we realized, almost immediately, that we had taken a turn and had a creative mindset episode on our hands! We quickly dove down into exploring the deeper (and sometimes darker) aspects of our creativity and how we work: meaning and resistance.

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Podcast EpisodeMelissa Hartfielcreative enterpreneurshp, S4, mindset, resistanceComment
ASLU 120: Creative Canadians Katrina & Lexie von Hahn of Gallola: Bootstrapping a Fashion and Lifestyle Brand
ASLU 120: Creative Canadians Katrina & Lexie von Hahn of Gallola: Bootstrapping a Fashion and Lifestyle Brand

Toronto based sisters Katrina and Lexie von Hahn have known for years that they wanted to create a business that reflected their Latin American roots and that has resulted in Gallola - a fashion and lifestyle brand launching soon with their first product: a shoe they designed that's inspired by the timeless Argentine carpincho style and handmade in Mexico.

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Podcast Episode, Inspiring WomenMelissa Hartfielcreative enterpreneurshp, S4, fashion designComment
ASLU 118: Creative Canadian Janice Lawandi - From Scientist to Multiple Revenue Stream Baker
ASLU 118: Creative Canadian Janice Lawandi - From Scientist to Multiple Revenue Stream Baker

Janice Lawandi thought a PhD in chemistry had cut out a clear career path for her. But like many grad students, she started baking to relieve her doctoral stress which led to completing a Pâtisserie de Base certificate from Le Cordon Bleu and a food blog. Now this doctor of chemistry shows other bakers how understanding the science of baking can unleash their creativity - and has opened up multiple streams of revenue for her in the process!

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Podcast Episode, Inspiring WomenMelissa Hartfielcreative enterpreneurshp, S4, multiple revenue streamsComment