Makers & Artists: Here's How To Find Your Customers
This image was generated with the assistance of DALL-E, a generative AI image generating tool with prompting done by Melissa (this is the first AI generated image she has ever created - it took her nearly 25 minutes to get the images she wanted :D)
Editor’s Note: Some links in this article may be affiliate links. Full disclosure is located at the end of the article.
This episode is brought to you by Fine Lime Illustrations
You’re an artist or a creative or a maker.
You’ve made or created the thing, you’re selling the creative services. You’ve put it on social media and your website or Etsy.
But nobody has bought it.
So how the heck are you supposed to find your customers??
Melissa and Heather do a deep dive into how to find your people - and how to sell to them without it being weird or uncomfortable - even if you’re an introvert or shy (or both)! This is an episode full of practical tips but be warned - there's no quick fix!
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This Episode Is For…
This episode is for creatives who...
are struggling to find paying customers or clients
don't know where to look to find their people - we've got lots of ideas!
struggle with selling - we'll show you how to soft sell instead of hard sell!
get caught up in their heads when it comes to putting themselves out there - let's talk about mindset!
are afraid of niching down - it makes it so much easier to know who your people are when you do
might know what they are... but aren't sure what they're not (it'll make sense)
If you just want the links to the resources mentioned in this episode, scroll down to the bottom.
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Transcript & Chapter Markers
You can find a full transcript and chapter markers here. Just click on the episode title for all the juicy details!
know what you are not
In this episode we discuss:
the importance of knowing who you are and what your business is about
the importance of knowing what your business is not
why those first two items are so important to know when you start looking for your customers
how niching down can make finding your people so much easier
why you need to go outside - both literally and figuratively - to start making cusomter/client connections
how to turn casual encounters into opportunities - without hard selling
how coming at situation from a place of service rather than selling can help you gain customers
going down rabbit holes to find the communities where are people might be hanging out
practical suggestions for where to find your people - both online and off
the mindset shifts you need to make to find your people (they are NOT going to come to you - in the beginning!)
how to get comfortable, how to get strategic and how to analyze what’s happening around you
how incredible product and customer service can turn your customers into your biggest referrals and marketers
why passion for what you do, and curiosity about what others do is so important when it comes to finding your people!
Mentioned In This Episode:
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