ASLU 098: Aligning Your Personal Values with Your Business

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This episode is brought to you by Fine Lime Designs Illustrations

As a creative entrepreneur, when your personal values and your business values don't align, it can leave you feeling out of whack and a little bit icky.

Melissa and regular guest host Heather Travis get into why it's important to get them into alignment and how to tackle this really big task!

This Episode Is For…

This is a great episode for anyone who:

  • has a business that is based on their personal brand

  • struggles with making decisions in their business that they feel good with as a person

  • knows they want to bring their values and business into alignment but they're not sure how to go about it or they're afraid they'll make a mistake

  • is feeling like by trying to attract all the customers, they're making their business an uncomfortable place to work in

  • wants to bring their personal values more to the forefront of their business

  • wants all aspects of their life to feel in alignment

  • wants to attract customers, employees, contractors, colleagues and suppliers who share the same values

If you just want the links to the resources mentioned in this episode, scroll down to the bottom.

Listen To the Episode

Here’s a link to this week’s episode. You can also listen via the player below or on your favourite podcast app (Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, and more). Just search for And She Looked Up!

your values evolve as you evolve

in this episode we discuss:

  • how when something in your life is out of alignment, it can make everything else feel out of whack - this includes your business

  • it’s easier to run your business when it aligns with who you are (you’re not living a lie)

  • what are your values?

  • hiding your true values can spectacularly backfire on you

  • values are what connect you to your audience or customer/client base.

  • over-curating yourself on social media can put you out of alignment in your business

  • values evolve over time and that’s normal

  • acknowledging the role privilege can play in your ability to maintain your values

  • how making money can rattle your values

  • just how huge the task of aligning your business and personal values is

  • sometimes the solutions are not black and white and it’s a balancing act

  • as you learn, you’ll do better

  • pay attention to your gut reactions when you encounter new scenarios

  • the importance of communicating and bringing your audience along on the journey

  • don’t let yourself get stuck in an echo chamber - invite people in who think differently than you (keep it simple and practice empathy)

  • don’t hop on trends just to make more money when your values don’t back you up

Mentioned In This Episode:

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Podcast EpisodeMelissa HartfielS3, creative enterpreneurshp, marketing, business valuesComment