Blogging to Build Traffic & SEO for Your Creative Business

Editor’s Note: Some links in this article may be affiliate links. Full disclosure is located at the end of the article.

This episode is brought to you by Fine Lime Illustrations

Whether you sell paintings or photography sessions, hand poured candles or graphic design services, getting traffic to your website or even your Etsy shop is probably one of the biggest challenges you face.  No traffic, no sales!

Enter the world of blogging...

One thing professional bloggers know how to do is drive traffic - their income is directly tied to their website traffic!  So let's take a tip from them and examine how blogging can really help you boost your website traffic, build SEO, amplify brand awareness and visibility, establish you as an authority in your niche and develop customer and client relationships.

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This Episode Is For…

This episode is for those who...

  • struggle to bring traffic to their website

  • struggle with hard selling

  • are looking for ways to build customer/client trust

  • want to decrease their dependence on running social media ads

  • are looking for ways to establish themselves as an expert or authority in their field

  • want to build brand awareness and increase their visibility

  • want additional ways to reinforce their brand values

  • would like to save some time through repurposing content

If you just want the links to the resources mentioned in this episode, scroll down to the bottom.

Listen To the Episode

Here’s a link to this week’s episode. You can also listen via the player below or on your favourite podcast app (Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, and more). Just search for And She Looked Up!

text graphic reading "forge new connections"

Forge new connections

In this episode we discuss:

  • a few housekeeping items before we head out on summer hiatus (Season 5 launches September 8th)

  • what blogging can do for your business and why you need to start now to see the benefits before Q4

  • how bloggers rely on very high volumes of traffic in order to earn their revenue - and how you can learn from them!

  • Google’s E-A-T score and why it’s important for SEO and how blogging can help

  • how to get started with blogging when you’re not a blogger (or if you don’t have your own website)

  • figuring out what your blogging goals are and how they relate to your business (hint: they should align!)

  • why blogging is really important if you’re a creative services provider

  • how blogging can help you decrease your marketing budget

  • you don’t have to create a written blog - video blogging also works (YouTube is also a search engine and has a great buying culture)

  • how blogging helps you forge a connection with your audience and potential customers and clients

  • what kind of content should you create????

  • how you can turn your most frequently asked questions into blog posts (that people are searching for!)

  • the importance of internal and external linking

  • how do you capture people who’ve found your content but may be too far away for you to work with or ship to?

  • the importance of consistency with blogging

  • how to repurpose your blog content on other platforms and how to repurpose social media and newsletter content as blog posts

  • key SEO principles you need to understand when blogging

  • using your blog to encourage sign-ups to your email list

  • how blogging let’s you put your business under your control

  • using blogging to collaborate and network with other creatives

Mentioned In This Episode:

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Podcast Episode, ResourcesMelissa Hartfielcreative enterpreneurshp, S4, blogging, marketing, SEOComment