Creative Canadian Women: Behind the Scenes of a Solo Art Exhibition with Heather Travis

artist Heather Travis, a white woman with shoulder length brown hair and glasses with big purple frames, is wearing a lime green blazer and sipping on a bright pink  straw while surrounded by other glass bottles filled with paint in vibrant colours.

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This episode is brought to you by Fine Lime Illustrations

Have you ever wondered what goes into planning and executing an your own art exhibition?

This week regular podcast guest host, Heather Travis, puts on her guest hat and joins Melissa to talk about the behind the scenes journey to her upcoming, 3 month solo exhibition at Ontario's Bruce County Museum and Cultural Center.  (Sept 16-Dec 31, 2023)

As a large scale painter and muralist, Heather is known for her bold, colorful and expressive canvases and in this interview, she shares how the opportunity for an exhibition arose, how she developed her very personal exhibit theme, secured  grant funding and was able to take 9 months away from active client work to produce 35 large scale canvases!

We also get into the very personal aspect of this exhibit as well as using creativity as a way to process events,  deal with grief and trauma and as a road to rebirth.

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This Episode Is For…

This episode is for those who...

  • have pondered having an exhibit of their work or creating a large body of work around a theme

  • have wondered what would be involved in mounting their own exhibit - from marketing to logistics to finances to actually creating the work!

  • are looking for some very fun marketing ideas for their work - exhibit or no exhibit

  • need to hear how amazing things can come without social media

  • have been listening to Heather on the show for the last 3 seasons and would love to hear a deep dive into her painting and her process and how she creates for a living.

  • wants to be inspired 

If you just want the links to the resources mentioned in this episode, scroll down to the bottom.

Listen To the Episode

Here’s a link to this week’s episode. You can also listen via the player below or on your favourite podcast app (Apple Podcasts, Spotify, Google Podcasts, Amazon Music, I Heart Radio, Overcast and more). Just search for And She Looked Up!

Transcript & Chapter Markers

You can find a full transcript and chapter markers here. Just click on the episode title for all the juicy details!

be bold & be loud

In this episode we discuss:

  • the genesis of Heather’s exhibit

  • the importance of local networking and collaboration in opening doors

  • how traditional media has played a role in Heather’s success and opportunities

  • art as a form of therapy and exploration

  • family support of our work

  • funding, budgeting and the logistics of mounting a large scale exhibition

  • the behind the scenes of creating a major body of work around a specific theme and working with outside institutions and curators

  • thinking outside the box when it comes to marketing (Heather’s created custom Converse sneakers and an exhibit coffee table book as part of her marketing efforts!)

  • selling your exhibition work

  • the exploration of infertility, childless heroes and challenging the social norms of what family means

Mentioned In This Episode:

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