Slow September sales and signs of a flagging economy have a lot of Canadian creatives worried about the upcoming holiday selling season. Even Etsy has made efforts to boost sales on behalf of shop owners! And, with no real relief in sight, what does 2024 have in store? Melissa and Heather tackle this head on with lots of practical strategies and tips to help creatives, artists and makers get focused and make a plan - both for the holiday season and next year!
Read MoreHave you ever wondered what goes into planning and executing an your own art exhibition? Heather Travis shares the behind the scenes journey to her 3 month solo exhibition at Ontario's Bruce County Museum and Cultural Cente including how the opportunity arose, how she developed her very personal exhibit theme, secured grant funding and was able to take 9 months away from active client work to produce 35 large scale canvases!
Read MoreHow do you keep your creative business stable when the economy isn't? When everything from inflation and interest rates to fuel and food are going up up up and disposable income is shrinking, it’s important to know your numbers, watch your cash flow, keep marketing, evaluate your offerings and raise your prices when it's necessary. This week’s episode will help!
Read MoreWhether you have customers, clients, listeners, viewers or followers, how you treat them determines whether or not you'll keep them. This week Melissa and Heather talk about how you can easily surprise and delight your audience and make them raving fans!
Read MoreEver wondered what the difference is between mastermind groups, mentorships and coaches? I explain it all in this episode and tell you why these can be great investments in yourself and your creative business!
Read More2021 is starting off with a whole host of new restrictions for a lot of us so how on earth do you kick start creative inspiration when you're looking at the same walls every day? Here's some of my favourite sources of inspiration right now!
Read MoreMelissa and Heather Travis discuss how they plan to grow their art businesses in 2021. A great episode for any creative, artist or maker looking build their business in the new year.
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