ASLU 067: LinkedIn For Creatives with Louise Brogan

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Editor’s Note: Some links in this article may be affiliate links. Full disclosure is located at the end of the article.

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This week we welcome our first guest from outside of Canada on to the podcast! LinkedIn expert Louise Brogan joins the podcast from Belfast, Northern Ireland, to talk about why artists and creative small business owners need to be on LinkedIn, the opportunities you're missing out on if you're not on the platform and her best LinkedIn tips to get started.

Louise is a LinkedIn consultant, international speaker and host of the LinkedIn with Louise podcast. She works with businesses and clients throughout Europe and North America through one on one or team training to help to help them make the most of LinkedIn for their business and their careers. She’s also a regular contributor to Social Media Examiner on how to use LinkedIn. She also has a great YouTube channel full of easy to follow informational videos on how to make the most of all of LinkedIn’s features.

You can, of course, also find her on LinkedIn!

This Episode is Great For…

This is a great episode for anyone who has been curious about how they could use LinkedIn to grow their creative business. Louise shares tips on how to set up your profile, how to interact and the types of opportunities that are available for creatives and artists on the platform. You might be surprised by just how many lucrative opportunities you are missing out on by not growing a LinkedIn network!

(fun fact: LinkedIn is one of the highest referral sites to the And She Looked Up website!)

If you just want the links to the resources mentioned in this episode, scroll down to the bottom.

Listen To the Episode

Here’s a direct link to Episode 67 . You can also listen via the player below or on your favourite podcast app (Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, and more). Just search for And She Looked Up!direct link to Episode 67

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engage first

sell later

In this episode we cover…

In this episode :

  • statistically, the people who use LinkedIn have more disposable income to spend than on other social platforms

  • what LinkedIn is and how you can build a network of people who are valuable to you and how you can use it to showcase your expertise in your field

  • the LinkedIn Creator profile - what it is, how it’s different from a regular LinkedIn profile and how you can use it to grow a following as a thought leader and creative

  • a balloon animal artist who has turned LinkedIn into her top referral platform for revenue generating leads (think corporate events and parties, birthday parties for the families of executives)

  • there already IS a vibrant creative community on the platform

  • the 4 key pillers of LinkedIn: profile, content, your network and LinkedIn Messenger

  • what a LinkedIn profile consists of and how you should set each piece up.

  • using emojis in a thoughtful way to make your profile is more engaging

  • why your LinkedIn profile is not a resume anymore and how you can use it to surface in the feed for the topics you’re passionate about and connect with people who you’ll want to see in your feed

  • how to use LinkedIn to win business (often in ways that might surprise you!)

  • focusing on engaging rather than selling

  • what to post on LinkedIn and how to post it (it’s different from other social platforms)

  • how to connect with people you don’t know and how to find people to connect with in your niche or field - build your network slowly and with thought

  • only 1% of LinkedIn users create content for the platform - giving you lots of opportunities to to become a thought leader!

  • how to manage connection requests - should you accept them all?

  • people on LinkedIn often have corporate budgets to spend - there are a lot of opportunities in corporate commissions!

  • get your free LinkedIn Checklist from Louise with daily tasks to help you build your business on LinkedIn

Mentioned In This Episode

This site is a participant in the Amazon Associates Program, an affiliate advertising program designed to provide a means for the site to earn fees by linking to Amazon and affiliated sites. This site is also a Canva affiliate.

Podcast EpisodeMelissa HartfielY2S2, creative enterpreneurshp, selling your work, marketing, linkedin, business4Comment