In Part 2 of our conversation on pricing models for creative businesses, Melissa and Heather talk about budget or value based pricing and hybrid pricing (where you offer a premium tier and a budget tier). Team that up with last week's episode on premium pricing and you have all three models to evaluate - which one is best for your business?
Read MoreIn Part 1 of a 2 part series on pricing models for your creative business, Melissa and Heather talk about premium pricing models for both creative services and physical products - and why this particular model is about so much more than just your price!
Louisa Hrennikoff is the designer and maker behind Vancouver based jewellery brand, Luli Designs and she's a craft market veteran. This week she shares her best tips for prepping for craft market season! Everything from how much inventory to stock to how to build your booth display (and much more!)
Read MoreBetty Shin Binon (aka Stems and Forks) has gone from being one of Toronto's most successful floral designers to now being highly sought after for her photography and video work in her distinct chiaroscuro style. We talk about the challenges and courage that go into making a creative career change a little later in life. And we discuss the power of education, the importance of continuous learning and how generously sharing our knowledge and creative process can take us far.
Read MoreAs Managing Director of Devour! The Food Film Festival, Lia Rinaldo and her team have grown a small, niche film festival in Wolfville, N.S into the largest film festival related to all things culinary in the world! She had to get small to go big and this week she shares her story with us. We talk about niching down, curating the work of other creatives, grass roots marketing, applying for grants and, of course, pivoting in a pandemic!
Read MoreAs the busiest season of the year for creative businesses approaches we talk about how to make time for self-care - and what self-care really is (it's not just a massage or spa appointment)! Hit the ground running and make this holiday season your best with a body and mind that are up to the challenges. And schedule in some downtime for the new year to rest and recuperate.
Read MoreWe pour an inordinate amount of time into social media for the benefit of our creative businesses. But is it financially, creatively or mentally worth it? Melissa & Heather get into the pros & cons of creating endless content to feed an insatiable beast.
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