Posts in Podcast Episode
ASLU 130: Creating Products for Your Creative Services Business

Are you a photographer, designer of any kind, writer or other creative services provider? This week Melissa and Heather talk about how you can create products to sell alongside your creative services and open up new revenue streams - great for your slow season, to have earning income while you continue to serve clients or to help you break through the income ceiling a lot of us hit when doing client facing work.

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ASLU 129: Creative Canadian Women: Stefanie Henderlin of Mangata Apothecary - Growing Through Failure

When Stefanie Henderlin first started formulating her products it was with an eye to helping her midwife clients. But, she quickly discovered just how much she loved the process and the result was the birth of Mangata Apothecary. Stefanie shares her journey and how failure has resulted in growth for her and her business to the point where she's now auditioning for Dragon's Den and sourcing investment to scale!

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ASLU 127: Etsy? Your Own Website? Or Both?

When you have an Etsy shop, you wonder if you should open a stand along shop on a platform like Shopify or Wix. When you have a stand alone website you wonder if you should open an Etsy shop. When you're first starting out, you don't know which to pick. And if you're a creative services provider you might be wondering if this episode is even worth your time (it is). So which is it? Etsy? Your Own Shop? Or... should you have both? I cover the pros and cons of each and why having both might not be a bad idea!

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ASLU 126: Money Mindset Matters for Working Creatives with Pamela George

All of us have money mindset challenges. Whether they're rooted in our childhood or our choice of a career (starving artists, anyone?), we can carry around a lot of money baggage that gets in our way and stops us from being financially empowered women. That's where today's guest, Ottawa based financial literacy consultant Pamela George, steps in. Today, with the help of her powerful story,  she's helping us get rid of that starving artist mindset and align our money mindset with our values.

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ASLU 123: Embracing The Business Side of Creating with Sara Roach-Lewis

The inner struggle between artist, maker, creative and female business owner is real for many of us. But as this week's guest, creative business coach and advisor, Sara Roach-Lewis, likes to remind us... if you earned money this year but didn't get a T4... you're a business owner.

So how do we learn to embrace the business side of creating for a living while still being the creators we want to be? That's our conversation this week! 

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ASLU 122: An Easier Way to Market Your Creative Business on Social Media with Susan Diaz

This week, Toronto based podcaster and c+p digital co-founder, Susan Diaz joins Melissa to talk about how creatives, artists and makers can get smarter and more efficient about making social media work for them - without wanting to pull their hair out or needing to be digital content creators.

The secret? Repurposing content. Susan breaks it down for us this very practical and sanity saving episode!

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ASLU 121: Diving Down Into Meaning and Resistance in our Creative Work

This week's episode started out to be our annual recap of our goal progress for 2022. But, we realized, almost immediately, that we had taken a turn and had a creative mindset episode on our hands! We quickly dove down into exploring the deeper (and sometimes darker) aspects of our creativity and how we work: meaning and resistance.

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ASLU 120: Creative Canadians Katrina & Lexie von Hahn of Gallola: Bootstrapping a Fashion and Lifestyle Brand

Toronto based sisters Katrina and Lexie von Hahn have known for years that they wanted to create a business that reflected their Latin American roots and that has resulted in Gallola - a fashion and lifestyle brand launching soon with their first product: a shoe they designed that's inspired by the timeless Argentine carpincho style and handmade in Mexico.

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ASLU 118: Creative Canadian Janice Lawandi - From Scientist to Multiple Revenue Stream Baker

Janice Lawandi thought a PhD in chemistry had cut out a clear career path for her. But like many grad students, she started baking to relieve her doctoral stress which led to completing a Pâtisserie de Base certificate from Le Cordon Bleu and a food blog. Now this doctor of chemistry shows other bakers how understanding the science of baking can unleash their creativity - and has opened up multiple streams of revenue for her in the process!

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ASLU 111: The One With Unusual Questions

As we head into summer and close out season 3 of the podcast, Heather Travis puts her formidable interview skills to the test as we discuss death row meals, defending our studios in a zombie apocalypse, the slow quality erosion of our favourite sneakers, how every woman has a story that needs to be told, how other people's passion can light you up and music... all the music. We also make a lot of pop culture references!

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ASLU 110: Navigating Economic Uncertainty For Creative Business Owners

How do you keep your creative business stable when the economy isn't? When everything from inflation and interest rates to fuel and food are going up up up and disposable income is shrinking, it’s important to know your numbers, watch your cash flow, keep marketing, evaluate your offerings and raise your prices when it's necessary. This week’s episode will help!

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ASLU 107: Making Sure Your Next Big Idea Is There When You Need It!

When you create for a living you don't always have the luxury of waiting for inspiration to strike. If a client is waiting, or a product launch is due, the work has to get done in order to get paid! So how do you make sure you've got a steady supply of inspiration and ideas at your finger tips when you need them? This week Melissa and Heather talk about the tools we can use to capture inspiration on a daily basis, store it and refer back to it when we need it!

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ASLU 106: How Do You Know It's Time to Move On From Your Creative Business?

We all have moments where we want to throw in the towel with our creative businesses but how do you know when it's really time to move on? And how do you navigate all the fears that come with that? And what do you do with your business when it's time? My original co-host Lisa Bolton is back this week and we talk all about knowing when it's time to let go, move on or pivot.

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